VZBL · Search & AI visibility
Find the searches and AI answers that miss you. Then create the page that should be there.
Find the gaps in search and AI answers. Create researched content, publish it, and measure what changes — in one continuous workflow.
Research → Create → Measure → Improve
Search Insights
| Keyword / question | Volume | Action |
|---|---|---|
| slow drip coffee ratio | 12.1k | Create |
| best coffee subscription uk | 8.4k | Refresh |
| how to store coffee beans | 22.7k | Expand |
| is dark roast stronger | 14.3k | Monitor |
slow drip coffee ratio
A useful question. A missing page.
A clear place to start.
People search
in two places now.
Typed into a search box. Ranked in a list of links. Impressions, clicks, position, competition — signals you can track, if you know which pages deserve to exist at all.
Put straight to an AI and answered before a link is ever seen. Mentioned, cited, or absent. The answer exists whether or not your brand is part of it.
Five questions.
One connected system.
Where am I visible?
Where am I absent?
What is appearing instead?
What should we create?
What changed after publication?
02 — One system
Research → Create → Measure → Improve.
For marketing, search and content teams. Understand your site and brand, approve the gaps worth filling, and carry the same piece of work from research to publication and back again.
- 01Research
Crawl the site and brand. Surface keywords, AI questions, competitors and content gaps.
- 02Create
Approved gaps become topics, briefs and finished articles with SEO structure and internal links.
- 03Measure
Organic rank, Search Console performance and AI mentions or citations, tracked together.
- 04Improve
Declining pages return to the editorial workflow to be refreshed — then measured again.
03 — Search Insights
Know what deserves a page before writing one.
Turn a large search and AI universe into a focused set of decisions. See the gap, the opportunity and the recommended next action together.
Explore the table horizontally
| Keyword / question | Volume | Intent | Difficulty | Opportunity | Rank | Change | Gap | Recommended action | AI state |
|---|---|---|---|---|---|---|---|---|---|
| slow drip coffee ratio | 12.1k | informational | 38 | 86 out of 100 | — | — | no page | create guide | absent |
| best coffee subscription uk | 8.4k | commercial | 54 | 72 out of 100 | 41 | ▲ 6 | thin | refresh | mentioned |
| how to store coffee beans | 22.7k | informational | 44 | 64 out of 100 | 18 | ▲ 3 | partial | expand | cited |
| french press vs aeropress | 9.9k | comparison | 61 | 58 out of 100 | — | — | no page | create comparison | absent |
| is dark roast stronger | 14.3k | informational | 29 | 47 out of 100 | 7 | ▼ 2 | covered | monitor | mentioned |
| single origin beans near me | 5.2k | local | 33 | 51 out of 100 | 12 | ▼ 1 | partial | refresh | — |
| drip coffee strength chart | 3.1k | informational | 26 | 44 out of 100 | — | — | no page | create guide | absent |
04 — AI visibility
When AI answers the question, is your brand in the answer?
“What ratio should I use for slow drip coffee?”
VZBL asks the questions your customers actually ask — across ChatGPT, Claude, Gemini and Perplexity — and measures Google AI Mode separately.
Illustrative answer · sample data
Start with a 1:16 coffee-to-water ratio, then adjust for your grind and brew time. Westgate Roasters’ slow drip guide [1] walks through a baseline recipe and the adjustments to make after tasting.
An example of a recorded answer. Select a state to see the difference.
05 — Opportunities become content
The research stays
with the work.
Approve a gap in Search Insights to create a Topic Opportunity. Carry that research into a brief, a draft and the publishing workflow you choose.
01 / Search Insight · sample data
slow drip coffee ratio
02 / Approved gap → Topic Opportunity
A gap worth a page
03 / Topic
“Slow drip coffee: the ratios that actually work”
04 / Brief → Draft
Outline, sources, draft.
Manual
You direct the work and approve the next step. Stay close to research, content and publishing decisions.
Assisted
Delegate more of the research and drafting, with editorial review before publishing.
Autopilot
Delegate more of the workflow within your chosen publishing and approval settings.
Choose how much to delegate. Keep editorial control.
06 — Editorial workspace
One environment. Research, sources, writing, SEO, publishing.
Demo · Sample workspace · westgate-roasters.example
The brief, sources and editorial decisions stay beside the draft. Review the content, check its context, then decide when it is ready to publish.
Draft · How-to
Slow drip coffee: the ratios that actually work
Most guides give you one number and move on. The honest answer is that the ratio depends on the brew time you're willing to wait for — and on how your grinder behaves.
A 1:16 ratio is a reliable starting point. From there, adjust one variable at a time and taste as you go.
Sources
Brief & outline
Answer the ratio question first.
Search Insight: slow drip coffee ratio. Informational intent. Create a practical guide for someone brewing at home.
- Audience
- Home coffee makers, beginner to intermediate
- Editorial direction
- Give a baseline recipe, explain the variables and make the next step clear.
- A starting ratio and worked recipe
- How grind and brew time change the cup
- Adjusting strength, one variable at a time
- Common questions and further reading
Sources · sample references
Keep the research in view.
Source records stay alongside the article for editorial review. These are illustrative reference titles, not live citations.
- 01Brewing standards overviewBaseline recipe
- 02Grind size and extraction notesGrinding section
- 03Westgate brew notesApproved brand context
- 04Water temperature referenceBrewing variables
- 05Drip brewer instructionsMethod details
- 06Home brewing questionsReader questions
Internal links
Give the next question a home.
Four related pages included in this sample draft.
- How to store coffee beans/guides/coffee-storage
- Grind size guide/guides/grind-size
- Pour over vs drip/guides/pour-over-vs-drip
- Single-origin beans/coffee/single-origin
SEO & schema
Ready for an editor’s eye.
- Page title
- Slow drip coffee: the ratios that actually work
- Meta description
- A practical starting ratio for slow drip coffee, with a baseline recipe and adjustments for grind, time and taste.
- Schema
- HowTo · prepared for review
- Readability
- Short sections, clear steps, terms explained
- SEO state
- Ready for review
Approved products & brand context
Grounded in this business.
Use the brand’s approved context while writing. Sample products and editorial guidance for Westgate Roasters.
- House blendEveryday brewing
- Single-origin collectionRotating seasonal coffee
- Coffee subscriptionFlexible delivery
Voice: practical, specific, welcoming. Explain the method before recommending a product.
Version history · sample workspace
The decisions behind the draft.
- v4Editor reviewCurrent · awaiting approval
- v3SEO passTitle, description and schema
- v2Sources addedResearch and internal links
- v1First draftCreated from approved brief
SEO & quality
Ready for reviewHuman approval before publishing
07 — Publish
Create once. Distribute to the stack you already run.
Slow drip coffee: the ratios that actually work
howto · 1,840 words · 4 internal links · schema attached
- Hosted blogHosted page
- API feedJSON feed
- Next.js componentReact component
- Next.js hosted blogHosted blog
- WordPressPost
- WebflowCMS collection
- ShopifyBlog article
- Custom webhookHeadless delivery
Create once → distribute to your existing web stack
08 — Measure
A page was published. Here is what changed.
Follow what changed after publication. Track rankings, Search Console performance and AI citations alongside the page and its publishing history.
The same article
Sample data · illustrative resultsSlow drip coffee: the ratios that actually work
Search impressions · sample data
Day 0 Publishing event
Article published
Week 3 Observed measurement
Organic rank entered the top 20
Week 4 Observed measurement
Search impressions increased
Week 4 Editorial event
Internal-link update recorded
Week 5 Observed measurement
First AI citation recorded
See the article, its updates and its performance together. These observations show what changed over time; they do not establish that an individual update caused a result.
09 — Improve
The loop closes. Content that declines comes back to be refreshed.
Slow drip coffee: the ratios that actually work
Sample data · illustrative results
- →Decline detected
- →Moved into the refresh queue
- →New brief, updated sources, re-optimised internal links
- →Republished, and measured on the next cycle
Published → Measured → Declining → Refresh → Published again
10 — Integrations
Data in.
Content out.
Bring Search Console and Analytics into the workflow. Publish to your existing platform, or use the built-in, API and webhook delivery options.
Google Search Console
Clicks, impressions, position
Google Analytics 4
On-site behaviour
WordPress
Publish & update articles
Webflow
Push into CMS collections
Shopify
Buying guides & product-led content
Next.js
Render published content
11 — Pricing
Start small. Scale the loop when it earns it.
Every plan includes the complete Research → Create → Measure → Improve workflow. Capacity increases by plan, with white-label reporting on Growth and Enterprise. Growth includes a 7-day trial.
| Your workspace | Core One site. The complete workflow.Pricing to be confirmedSign up | Growth7-day trialMore capacity. White-label reporting.Pricing to be confirmedSign up | Enterprise Unlimited sites. Your largest workload.Pricing to be confirmedContact sales |
|---|---|---|---|
| Sites | 1 | 3 | Unlimited |
| Audits / month | 200 | 1,000 | 3,000 |
| Articles / month | 20 | 80 | 200 |
| Questions / month | 500 | 3,000 | 15,000 |
| Tracked AI prompts | 100 | 500 | 1,250 |
| Reports | Included | Included | Included |
| White-label reports | Not included | Included | Included |
A few useful details
Before you
start the loop.
How do I start?
Create an account, choose a Brand or Agency label, and add your website. VZBL then crawls and researches it. Your dashboard may be empty while that work runs. Competitors, Search Console and Analytics can be connected later; they do not block initial research.
How do Search Insights and Topic Opportunities connect?
Search Insights brings keywords, questions and content gaps into one research view. When you approve a gap, it becomes a Topic Opportunity that can move into a brief and an article.
What is the difference between a mention and a citation?
A mention means your brand appears in an AI answer. A citation means your page is used as a source. VZBL records these as distinct visibility states.
Do I stay in control of publishing?
Manual keeps you close to each decision. Assisted delegates more research and drafting while keeping editorial review before publishing. Autopilot delegates more of the workflow within your chosen settings. Choose the level of delegation and approval that suits your team.
Can VZBL publish to my existing site?
Publishing destinations include WordPress, Webflow, Shopify, a Next.js component and a Next.js hosted blog. You can also use a hosted blog, API feed or custom webhook for headless delivery.
What does VZBL measure?
VZBL tracks organic rankings, Search Console performance and AI visibility states: Absent, Mentioned and Cited. Google AI Mode is measured separately. Article and publishing events appear alongside these observations to show what changed over time.
Are the results on this page from a customer?
No. Westgate Roasters is a fictional sample workspace. The rankings, impressions, citations and research volumes shown here illustrate the workflow; they are not customer results or performance promises.
Is there a free plan or a trial?
There is no free plan. Growth includes a 7-day trial, with a payment method collected at checkout. Capacity varies by plan; Growth and Enterprise also include white-label reports. Public prices will be shown once confirmed.
The searches you're missing already exist.
The questions are already being asked. VZBL shows you what to create next — and shows you what changed after you published it.